Television targets their desired audiences through the use of demographics and psychographics. Demographic information is used in media marketing to classify an audience into age, gender, race and other categories. Demographics are broken up into groups depending on people's job or status. There are 6 main demographic groups that an audience can be segregated into. Group A: Well paid professionals e.g lawyers, doctors, and scientists. Group B: Fairly well paid professionals e.g teachers and middle management. Group C1: White collar professionals e.g junior management, bank clerks and nurses. Group C2: Electricians, plumbers, and carpenters, blue collar professionals. Group D: Manual workers e.g drivers, post sorters, and shop assistants. Group E: Students, unemployed and pensioners. The pros of using demographics are firstly that products can be tailored to suit demographics and therefore they wi...