Molly's A-Level Media Coursework

Ofcom is the regulator and competition authority for the UK communications industries. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. They ensure that people in the UK are getting the very best from their communications services.  They operate under a number of Acts of Parliament, including the  communications act 2003. 'The Communications Act says that Ofcom’s principal duty is to further the interests of citizens and o f consumers, where appropriate by promoting competition'.  Ofcom is funded by the fees from industry for re gulating broadcasting and communications networks, and grant-in-aid from the Government. Ofcoms main duties are:  the UK has a wide range of electronic communications services, including high-speed services such as broadband; a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests; ...

Television targets their desired audiences through the use of demographics and psychographics. Demographic  information is used in  media  marketing to classify an audience into age, gender, race and other categories. Demographics are broken up into groups depending on people's job or status.  There are 6 main demographic groups that an audience can be segregated into.  Group A: Well paid professionals e.g lawyers, doctors, and scientists.  Group B: Fairly well paid professionals e.g teachers and middle management. Group C1: White collar professionals e.g junior management, bank clerks and nurses. Group C2: Electricians, plumbers, and carpenters, blue collar  professionals.  Group D: Manual workers e.g drivers, post sorters, and shop assistants.  Group E: Students, unemployed and pensioners.  The pros of using demographics are firstly that products can be tailored to suit demographics and therefore they wi...

The United Kingdom adopted television in 1936; it began as a public service which had no advertising. In the UK we have subscription services such as Sky and free-to-view television which allows anybody to access it without any sort of subscription service, such as Free-view television. On demand television is also popular, this includes platforms such as iplayer, and also online television streaming is growing in popularity, for example Netflix.  There are different types of ownership in the UK television industry; public service channels and commercial channels. Public service broadcasting is a long and proud tradition in the UK, it delivers trusted news, UK-originated programs and distinctive content. The funding comes from the government and the primary mission is public service.  The public service broadcasters are those providing Channel 3 services, Channel 4, Channel 5, S4C and the BBC. Commercial television    is the broadcasting of television programs...

Television timeline:  26th January 1926: This date marked the first public demonstration of television in the United Kingdom. The first showing was to members of the Royal institution by John Logie Baird in his London laboratory.  24th-27th May 1927: Long distance transmissions of television pictures over telephone lines from London to Glasgow were demonstrated by Baird. This was revolutionary and the transmissions travelled 438 miles from London to Glasgow.  20th September 1927: Baird created a system he called phono-vision  This was the process of putting electronic image recordings onto ordinary 78rpm gramophone records.  30th December 1927: This was the date that nocto-vision (infa-red television) was demonstrated to the Royal institution by Baird.  8th February 1928: Baird transmitted television pictures across the Atlantic successfully.  3rd July 1928: The first colour television was demons...

As I am a practical person I am very excited to begin creating my coursework! I have filmed and edited several videos before and so am feeling quite confident about the task! I have worked with businesses that are local to me to film and edit promotional videos for them, I have also previously created wedding videos for people. I took BTEC media in years 9, 10 and 11 at school and during the course I made a horror trailer with my class group as my coursework. It was a great way to be introduced to the process of making a short piece of film; I learnt a lot about all aspects of pre-production, production and post-production.  I learnt how to maneuver a camera, and edit the footage I had filmed.  I haven't ever created a fictional video alone, and therefore I am mostly looking forward to being able to be more creative with what I make. I hope to learn how to direct and work with others involved, such as the actors, and to get better at telling a story.  I am mor...